Go to Market – Retail Strategy for Premium Women’s Clothing brand
This premium fashion brand wanted a Go to market strategy for launch of a new Brand.
The promoters of a clothing brand wanting to launch a new sub-premium brand and needed a go to market strategy.
Vervitude did a market a market study and suggested a launch through Large format stores first, followed by a launch on popular e-commerce portals in the first two seasons. E-commerce launch in the 3rd or 4th season based on response a Brand Store launch post 6 successful seasons.